We’re also experts at finding the sweet spot between Google’s guidelines and what is commercially right for you. We have progressive theories on search as tool for retention of customers, not just for acquisition. And whatever we do, we always measure, always analyze and always innovate.
Before anything else, we needed to improve the website design. Without a high performing and user friendly website, any efforts to obtain traffic and leads can be wasted. So, the first challenge was clearly to check the website was going to convert in the first place.
The organic traffic to the site was extremely low at the time of our engagement. The main reason was zero SEO strategy or keyword research. Focusing on the homepage, the content was placed randomly and without apparent purpose or reference to user needs.
Now that the website strategy was in place we could begin driving targeted traffic to the site through paid, social and organic channels. We used:
- Google (organic) via Search Engine Optimisation (SEO)
- Google Adwords campaign (paid), direct to landing pages
- Facebook Ads campaign (paid), direct to landing pages
- Email marketing campaigns – for direct traffic
- Social media marketing
Big Data has to be fast and smart. Here’s why. Every minute, 48 hours of video are uploaded onto YouTube. 204 million e-mail messages are sent and 600 new websites generated. 600,000 pieces of content are shared on Facebook, and more than 100,000 tweets are sent. And that does not even begin to scratch the surface of data generation.Read More
sm@rt mobile applies the newest & most advanced Next Generation Smart Social Network to connect primary multicultural prospects with your brand. And sm@rt mobile helps you market to people, not devices. Our cross-device optimization tactics improve campaign performance for conversion – and all in their language of choice!Read More
Sm@rt media is all about Right Content + Right Delivery = Right Results. Our Convergence Media tools combine both human and tech factors to reach primary prospects at home, at work and on-the-go. And its powered in real-time by Smart GeoMetrics to provide data collection, evaluation and redeployment in nano seconds!Read More
We develop multilingual ads powered by Google and choose the search terms that will make your ad connect with primary prospects’ languages of choice. And you can choose from annual ad spends or set daily, weekly or monthly budgets. We work hard on retention of customers, not just for acquisition. And whatever we do, we always measure, always analyze and always innovate.